Hair removal is big business, and right now that business is booming. Worldwide trends indicate the market should continue to grow for at least the next five years? What’s behind the gains in the hair removal market? More and more people globally are adopting Western standards of beauty and personal hygiene, and that means getting rid of unwanted hair. Another factor – the rise in the at-home market of waxing and other hair removal methods formerly available only in salons. For working people on the go, the DIY method saves not just money but time, the scarcest of commodities.
In the United States, many people are opting to spend significant amounts of money for permanent and semi-permanent hair removal methods, such as laser hair removal and electrolysis. Demand for these hair removal methods is expected to grow, while demand for temporary hair removal options is expected to fall significantly. Those options include waxing, depilatories and bleaching. Obviously, the growth in permanent and semi-permanent hair removal methods means fewer people need to use temporary hair removal methods. Once a person completes their numerous laser or electrolysis sessions and no longer has to worry about unwanted hair, that person is no longer a hair removal product consumer. Laser hair removal franchises are also popping up across the U.S., and may possibly crowd out the independent practitioners in the next decade. While North America currently has the largest number of laser hair removal businesses, the Chinese and Indian markets are expected to see exponential growth in this area in the next few years. Brazil – home of the original bikini wax – is also expected to see a huge increase in the popularity of laser hair removal.
While waxing is still a popular method of hair removal in the U.S., it has declined significantly in the United Kingdom, where women prefer the use of depilatory creams. In the U.S., approximately 20 percent of waxing customers are male. Worldwide, the use of depilatories is expected to rise considerably, as these products offer a cheap, quick, painless way to remove unwanted hair. Many depilatories are marketed as sourced from natural or organic products, adding to their consumer allure. Europe leads the way in the depilatories market, followed by the U.S., but the use of depilatories is expected to grow considerably in the Asian Pacific and Latin American regions.
If you or someone you know would like to learn more about hair removal, please feel free to schedule a consultation or contact one of our representatives today!