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Cosmetic Boom: Beauty Industry Sparks Demand in India


The beauty industry is booming in India, with demand rising for both cosmetic products and non-surgical treatments like hair removal. Now Indian skincare operators like Marico Kaya Enterprises are seeking to capitalize on the trend by introducing new, high-quality skin and hair care products to the marketplace.

Understanding the Trend

The world’s second-most populous country, India is experiencing significant growth in the beauty industry these days. As a greater number of women enter the workforce, earning their own income for the first time, the demand for cosmetic products and services is rising as well.

One of the most popular treatments is laser hair removal, which allows women to escape the hassle and pain of regular waxing. According to Marico Kaya Enterprises, 30 percent of its current India revenue stems from laser hair removal procedures and experts predict that this number will only continue to grow in the coming years. Additionally, companies like Marico Kaya are seeing an increase in the number of younger women who are seeking laser hair removal as well as in sales from repeat customers.

Currently, Marico Kaya operates clinics in 26 cities throughout India. Located in the wealthier neighborhoods, these establishments offer everything from laser hair removal procedures to facial and anti-aging treatments. Along with opening more clinics, Marico Kaya plans to open additional retail establishments to sell its cosmetics and skincare products.

Expansion into Cosmetics Market

Typically, companies that offer skin care services alone generate 8 to 10 percent earnings as a percentage of sales. On the other hand, businesses that also sell their own branded skincare products and cosmetics tend to earn profit margins of 15 to 25 percent. By expanding their offerings to include makeup and facial care products along with procedures, Marico Kaya hopes to grow its operating profit from 7 percent to 10 percent in the next 2 years alone. Along with opening 20 new retail outlets in 2015, Marico Kaya plans to take advantage of the booming beauty business by selling its products at several local pharmacy chains throughout the country.

With products designed by its in-house dermatologist, Marico Kaya aims to deliver specialized skincare solutions throughout India and overseas. From anti-aging to pigmentation, acne scar reduction to laser hair removal, the company provides a wide array of of products and services to meet its customers’ needs.

If you or someone you know would like more information about hair removal, feel free to schedule a consultation or contact one of our representatives today!

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