Traditionally, the more frequent users of spa and salon services are women. In recent years, however, more and more men have started to use salons. This trend has helped that segment of the beauty industry swell, with nearly a 10% increase in each of the last few years, and according to recent reports, salons and spas now gross over $10 billion annually in the United States.
One of the main reasons that men are flocking to spas and salons is to get waxing or other hair removal treatments. But why is body hair removal suddenly a go-to beauty treatment for men?
In recent years, social stigmas regarding grooming and manscaping have started to change. While in the past, men could have been ridiculed for putting too much effort into their appearance or been labeled pejoratively as “metrosexual,” nowadays men are almost expected to have a more polished appearance.
A number of men report that they remove their body hair because it’s necessary for their careers. From athletes and entertainers to models and personal trainers, body hair can be a hindrance for a growing number of professions. So if men want to remain competitive in these fields, they need to wax.
Some men wax simply because they like the look and feel of being hairless. And why not? Waxing offers a clean, smooth look that’s certainly appealing, and given the societal acceptance of hairless bodies, a lot of men feel more free to get waxed.
For some men, it’s not about what they want. It’s about what their partners want, and more and more men are listening to their partners and nixing the body hair. After all, when it comes to accommodating your partner, getting waxed is a relatively simple way to make them happy.
As odd as it may seem, some men undergo hair removal treatment just to see what all the fuss is about. Whether it’s to get a better idea of what women go through or simply to try something new, a number of men turn to waxing simply for the experience of having it done.
Whatever the reason, the fact is that waxing is becoming an increasingly common practice among men. And as beauty trends and social stigmas continue to change, it’s reasonable to assume that men will continue to use an increasing number of spa and salon services.
If you or someone you know would like more information about hair removal, please feel free to schedule a consultation or contact one of our representatives today!